100 Things You Should Know about People: #1– You Have "Inattention Blindness"
I’ve decided to start a series called 100 Things You Should Know about People. As in: 100 things you should know if you are going to design an effective and persuasive website, web application or...
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100 Things You Should Know About People: #11 — Why You Can't Resist Paying...
Food Captures Attention Have you ever wondered why traffic always slows when people are driving by an accident? Do you moan about the fact that people are attracted by the gruesome, and yet find that...
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100 Things You Should Know About People: #18 — What People Look At On a...
Yarbus Eye Tracking Picture Eye tracking is a technology that allows you to see and record what a person is looking at, and for how long. One way it is used is to study web sites to see where people...
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100 Things You Should Know About People: #20 — Your Attention Is Riveted By...
Second only to movement (animation, video), pictures of a human face capture attention in any medium, including websites. Pictures of a human face not only capture attention, but keep the attention on...
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100 Things You Should Know About People: #39 — Your Mind Wanders 30% of the Time
Photo by Dave Grave* You are at work reading a report that one of your colleagues has written and you realize that you’ve just read the same sentence about three times. Instead of thinking about what...
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100 Things You Should Know About People: #58 — People See What They Expect To...
Why do airport screeners miss guns in carry-ons? During December of 2009, Farid Seif, a businessman from Houston, Texas, boarded a flight in Houston with a loaded handgun in his laptop case. He made it...
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100 Things You Should Know About People: #97 — People Filter Information
Have you ever met someone that has a long held belief that they just won’t change, no matter how much evidence you show them that their belief is not tenable? People seek out and pay attention to...
View Article100 Things You Should Know About People: #98 — Attention Is Selective
In the paragraph below, read only the words that are bold, and ignore all the other text. Somewhere Among hidden on a the desert island most near the spectacular X islands, an cognitive old Survivor...
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100 Things You Should Know About People: #100 — Sustained Attention Lasts 10...
After 10 Minutes Attention Wanes You are sitting in a meeting, and someone is presenting sales figures for last quarter. How long can this person hold your attention? 7-10 — If the topic is of interest...
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The True Cost of Multi-tasking
My view last week “off the grid” I spent last week “off the grid” on an island in Lake Michigan. No internet, no email, no cell phones. It was different, interesting, and strange. I was actually glad...
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